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Media rights[edit]

United Kingdom and Ireland[edit]

Live matches[edit]

Matches broadcast in the United Kingdom and Ireland
SeasonsSkyBBCTotal
?–2009???
2009–2012651075
2012–201575–75
2015–2018112–112
2019–2024138–138

The other major source of revenue is television. The 1980s saw competition between terrestrial broadcasters for the rights to show League matches, but the arrival on the scene of satellite broadcaster British Sky Broadcasting (Sky TV), eagerly searching for attractive programming[clarification needed] to build its customer base and willing to pay huge sums, changed the picture entirely. The League's top-tier clubs had been agitating for several years to be able to keep more of the League's revenue for themselves, threatening to break away and form their own league if necessary. In 1992 the threat was realised as the First Division clubs left to establish the FA Premier League and signed a contract for exclusive live coverage of their games with Sky TV. The FA Premier League agreed to maintain the promotion and relegation of three clubs with The Football League, but The League was now in a far weaker position – without its best clubs and without the clout to negotiate high-revenue TV deals. This problem was exacerbated with the collapse in 2002 of ITV Digital, holder of TV rights for The Football League, which cost League clubs millions of pounds in revenue.

In 2001 the league signed a £315 million deal with ITV Digital, but in March 2002 the broadcaster was put into administration by its parent companies when the league refused to accept a £130 million reduction in the deal. As a result, ITV Digital's parent companies Granada and Carlton both cut off the deal with the EFL and consequently, ITV Digital suffered the losses. In November 2007 the league announced a new domestic rights deal worth £264 million with Sky and the BBC for the three seasons from 2009 to 2012. It covers Football League, League Cup and Football League Trophy matches and the full range of media: terrestrial and pay television, broadband internet, video-on-demand and mobile services. The deal represents a 135% increase on the previous deal and works out at an average of over £1.2 million per club per season, though some clubs will receive more than others. Sky will provide the majority of the coverage and the BBC broadcast 10 exclusively live matches from the Championship per season and the semi-finals and finals of the League Cup.[34] In 2012, Sky Sports signed a new exclusive deal to broadcast all matches after the BBC pulled out of the deal owing the financial cuts that the BBC Sport department was going through. However the BBC signed a new deal to still broadcast The Football League Show highlights programme.

In May 2017, it was announced that Talksport had secured exclusive national radio rights to the English Football League.[35] It gave them the ability to broadcast up to up 110 EFL fixtures a season. Many Football League matches are also broadcast to local audiences via BBC Local Radio stations or by commercial stations.

On 18 September 2008, the Football League unveiled a new Coca-Cola Football League podcast, hosted by BBC Radio 5 Live's Mark Clemmit to be released every Thursday.[36] In the 2012–13 season the Podcast was renamed the npower football league show but still hosted by Mark Clemmit. Mark Clemmit continued to host the show as TradePoint came on board in the 2013–14 season to be the title sponsor of the newly re-branded 'Football League Radio'. The programme is now produced by digital production studio, Engage Sports Media.

In November 2018, Sky Sports announced new controversial 5-year deal with EFL. Starting since 2019/20 season,[37] Sky will show 138 league matches per season, with an option to increase the number of matches to 158 in the final two years of the agreement.[38]

Highlights[edit]

Highlights programmeDurationBroadcaster
Football League Extra1994–95 to 2003–04ITV
The Championship*2004–05 to 2008–09
The Football League Show2009–10 to 2014–15BBC One
Football League Tonight**2015–16 to 2017–18Channel 5
EFL on Quest[39]2018–19 to 2021–22Quest
English Football League Highlights2022–ITV4

*Between January 2008 to May 2008, the programme was renamed Championship Goals.

**The programme was split into two shows part way through the 2015/16 season, and renamed 'The Championship' for Championship highlights, and 'Goal Rush' for League One and League Two highlights.

International broadcasters[edit]

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